eCommerce Marketing

The Importance of Capturing Timely Reviews After Successful Delivery

Reviews do more than share opinions — they tell personal stories that build trust, guide purchasing decisions, and foster long-term loyalty. They’re an essential tool for eCommerce brands looking to build relationships with customers and provide authentic social proof. Encouraging customers to leave reviews is a highly effective way to engage with shoppers and nurture repeat buyers, all while organically showcasing your product’s value to future customers. But asking for reviews isn’t as simple

Social Commerce: It’s a Matter of Trust

Social commerce is the next frontier in online shopping, but U.S. consumers have been slow to embrace it. Why? It comes down to two factors: trust and security. We asked 1,000 shoppers to weigh in on their social commerce attitudes and habits, and found that for those who never shop via social media platforms, lack of trust was the biggest reason — 52% cited it as their primary concern. When asked what would motivate these shoppers to adopt social commerce, 44% said they would if they trusted t

When the Purchase Is Political: Navigating eCommerce in a Volatile US Election Season

In case you haven’t heard, there’s an election coming up in the United States. Not only do brands have to keep up with each other, but they also have to cut through the noise generated by political ads, polls, and a loud and divided electorate. How divided? According to Pew Research, 49% of registered voters are Democrats or Democrat-leaning, while 48% identify as Republicans or Republican-leaning. For the country, that will mean a close and contentious election. But for brands, wading into the

3 Ways AI is Transforming eCommerce Marketing (and 1 Way It's Not)

Let’s jump into our time machine. Set the dial in the Delorean to October 2014 — ten years ago, at the time of publication. Gartner has just published ‘Top 10 Strategic Predictions for 2015 and Beyond,’ prepared by nearly two dozen analysts who are attempting to lay out a roadmap for digital business in the coming decade.  Here’s a sample of the predictions most relevant to eCommerce marketing: * By 2016, $2.5 billion in online shopping will be performed exclusively by mobile digital assista

How to Improve ROAS This BFCM season

As a retailer, you’re likely seeing a lower return on ad spend (ROAS) than ever before. And the closer we get to BFCM, the more challenging digital advertising is going to be. Why? A few reasons, actually. First, there’s increased competition. Almost every brand runs a Black Friday deal, and they all use the same channels to promote them.  This demand leads to the second issue: climbing customer acquisition costs. They keep rising year over year, and during BFCM, they rise about 13% higher tha

11 Labor Day Marketing Tips for eCommerce Brands

These effective Labor Day strategies will help your eCommerce brand stand out and drive sales.