Actionable insights and inspiration for eCommerce merchants and marketers

Logistics company consumer reviews

Over the millions of consumer have left us reviews about their shipping experiences from over 1K logistics companies around the world. Until now, AfterShip product and partnership teams have only used this data internally for our own decision making, but starting now everyone will be able to benefit from this valuable data! Raw and unfiltered, we don’t create engagement loops that filter or sort for good reviews, and we do not let logistics companies manage or influence their scores. For exam

The Importance of Capturing Timely Reviews After Successful Delivery

Reviews do more than share opinions — they tell personal stories that build trust, guide purchasing decisions, and foster long-term loyalty. They’re an essential tool for eCommerce brands looking to build relationships with customers and provide authentic social proof. Encouraging customers to leave reviews is a highly effective way to engage with shoppers and nurture repeat buyers, all while organically showcasing your product’s value to future customers. But asking for reviews isn’t as simple

Transform BFCM Returns into Exchanges: Shifting Consumer Behavior with Subtle Guidance

During the peak season of Black Friday and Cyber Monday (BFCM), retailers often face the challenge of high customer acquisition costs (CAC) alongside an increase in return rates. This combination can have a detrimental effect on a merchant’s bottom line, wasting both effort and investment.  To mitigate the impact of returns on revenue, retailers must focus on changing customer behaviors to turn returns into exchanges. In this article, we’ll share proven strategies for recapturing more revenue f

The Poison Pill of "Returns Insurance" - A Merchant's Perspective

My role in eCommerce-focused SaaS sales gives me a unique vantage point, allowing me to work with a pretty diverse range of merchants, from startups to 9-figure giants, across various industries and geographies. One recurring topic that merchants bring up is returns. Recently, during a sales call, a merchant from a well-established brand made a statement that stuck with me: “Most software companies don’t truly understand what business owners care about. They might have good features, but they o

Why You Can't Ignore Omnichannel in 2025

Omnichannel isn’t just a strategy for growth — it’s the foundation of future-proof retail. As we approach 2025, it’s clear that the retail landscape is transforming at breakneck speed, and customer expectations are higher than ever. Research from Salesforce shows that 65% of shoppers expect merchants to adapt to their changing needs and preferences, but 61% feel that businesses still treat them as a number. Further, 80% of customers say the experience a company provides is as important as its p

What We Learned About Online Shopping from 1,000 Consumers

When shoppers enter a brick-and-mortar store, they have one way to purchase: in the checkout line. Online, it’s a different story. People can buy an item on a store’s website, using a marketplace like Amazon or Etsy, by clicking on an ad in their social feeds, or — increasingly — directly in their social apps.  When it comes to eCommerce, shopper preferences and motivations have a lot to do with demographics. Knowing who your customers are and where they are more likely to purchase gives you th