eCommerce Statistics in India 2025

This chart offers an insightful look at the store count by category in India. Leading the way is Apparel, with 50.34K stores, which is 21.29% of the total stores in the region. Next is Home & Garden, contributing 27.8K stores, or 11.75% of the region's total. Food & Drink also has a notable presence, with 19.69K stores, making up 8.33% of the store count in India. This breakdown provides a clear picture of the diverse retail landscape in India, showcasing the variety and scale of stores across different categories.

In India, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 120.58K stores, accounting for 45.14% of the total store count in the region. This is closely followed by Shopify, which supports 76.44K stores, representing 28.61% of the region's total. Custom Cart makes a significant contribution with 33.56K stores, or 12.56% of the total. The chart underscores the diversity and preferences of store owners in India regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.55B, which constitutes 67.18% of the region's total sales on platforms. Custom Cart reports sales of $275.46B, accounting for 24.79% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.71B, representing 4.29% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.

In India, the estimated sales amount across various store categories provides key insights into the market's dynamics. Gifts & Special Events, as a prominent category, generates significant sales, totaling $745.32B, which is 67.07% of the region's total sales in this sector. Home & Garden follows with robust sales figures, achieving $210.96B in sales and comprising 18.98% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $66.50B, accounting for 5.98% of the total sales in India. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The pie chart showcases the distribution of app/software spending by store category in India, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $19.58M units representing 35.54% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $7.33M units, comprising 13.31% of the total. Home & Garden also contributes significantly with a spend of $6.57M units, accounting for 11.93% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This chart provides a detailed overview of the number of India online retailers by Monthly Sales. Most India stores' Monthly Sales are Less than $100.00, there are 70.38K stores, which is 97.36% of total. In second place, 1.21K stores' Monthly Sales are $10.00M to $100.00M, which is 1.68% of total. Meanwhile, 389 stores' Monthly Sales are $100.00K to $1.00M, which is 0.54% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of India online retailers by Number of Employee. Most India stores' Number of Employee are Less than 10, there are 46.08K stores, which is 91.68% of total. In second place, 1.11K stores' Number of Employee are 10 to 20, which is 2.21% of total. Meanwhile, 1.1K stores' Number of Employee are 20 to 50, which is 2.20% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of India online retailers by Monthly Visitors. Most India stores' Monthly Visitors are Less than 100, there are 89.56K stores, which is 68.08% of total. In second place, 25.6K stores' Monthly Visitors are 100 to 1K, which is 19.46% of total. Meanwhile, 12.13K stores' Monthly Visitors are 1K to 10K, which is 9.22% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of India online retailers by Monthly Views. Most India stores' Monthly Views are Less than 100, there are 69.35K stores, which is 52.72% of total. In second place, 34.68K stores' Monthly Views are 100 to 1K, which is 26.36% of total. Meanwhile, 18.67K stores' Monthly Views are 1K to 10K, which is 14.19% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of India online retailers by Monthly Product Sold. Most India stores' Monthly Product Sold are Less than 100, there are 150.75K stores, which is 78.69% of total. In second place, 32.56K stores' Monthly Product Sold are 100 to 1K, which is 17.00% of total. Meanwhile, 5.89K stores' Monthly Product Sold are 1K to 10K, which is 3.08% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.