eCommerce Redefined: Recaptured Revenue
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From leveraging personalized marketing strategies, identifying gaps through automated analytics and data, add-on subscription opportunities, and a revenue-driven post-purchase platform, discover how implementing these strategies effectively can drive sustainable growth and unwavering customer loyalty for your brand!
0:02:39 - Introduction
0:04:40 - Shoppers expect a better post-purchase experience
0:18:20 - Why subscriptions?
00:34:32 - What are the metrics that matter today?
00:49:32 - Streamlining content creation with generative AI
01:02:23- Tips for loyalty programs
Speakers
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Sarah Kang
Sr. Strategic Partnerships Manager, AfterShip
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Carina Shahin
Sr. Partner Manager, Attentive
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Ian Cugniere
Sr. Tech Partner Manager, Stamped
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Katelyn Daman
Technology Partnerships Manager, Ordergroove
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Zach Rego
SVP of Revenue, Triple Whale
“By providing a broader range of options you really increase the likelihood that a customer will find something they love. Which in turn boosts your chances of retaining that sale.”
Sarah Kang
Sr. Strategic Partnerships Manager, AfterShip
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“When you have a coordinated SMS and email marketing strategy, your data is unified across channels, you’ll be able to send more targeted and personalized messages,and you're really going to start to see the reach and engagement increase as a result of all of this.”
Carina Shahin
Sr. Partner Manager, Attentive
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“Turning those customers into not only repeat customers but also ambassadors or brand advocates is something that is super important to make sure that referrals becomes one of your sales channels”
Ian Cugniere
Sr. Tech Partner Manager, Stamped
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“Winning brands are focusing on using their dollars in retaining and upselling existing customers through subscriptions and consumers are adopting subscriptions at a great pace.”
Katelyn Daman
Technology Partnerships Manager, Ordergroove
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“Once you understand your 60/90 day LTV, you can really start to dial up budget on the campaigns and ad sets that are hitting your new customer CPA metric.”
Zach Rego
SVP of Revenue, Triple Whale
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Putting It Into Practice
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Automated Returns and Exchanges
Implement an automated returns and exchanges process to streamline customer service, reduce costs, and improve customer satisfaction, ensuring a seamless experience that can help recapture lost revenue.
Subscription and Reward Programs
Establish subscription and loyalty reward programs to encourage repeat purchases, increase customer lifetime value, and foster long-term brand loyalty through consistent and predictable revenue streams.
AI-Driven Personalized Marketing
Leverage AI to create personalized SMS and email campaigns, tailoring messages based on customer behavior and preferences to enhance engagement and drive sales conversions.
Data-Driven Analytics
Utilize automated analytics to identify gaps and revenue opportunities by analyzing customer data, allowing for targeted strategies to optimize performance and maximize revenue growth.
More Resources
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Hear from Chris Lavoie, Head of Partnerships at TikTok Unpacked for step by step tips on how you can leverage automation to streamline product management between your e-Commerce store and TikTok Shop.
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From personalized recommendations, to authentic customer reviews, and cash back rewards, discover how your Shopify brand can capitalize on revenue opportunities and strengthen customer relationships!
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Crafting a positive customer experience is key to sustainable brand growth for any D2C business. AfterShip teamed up with e-Commerce experts and to discuss how you can proactively shape customer journeys to address their needs.
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