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An ad exchange is a virtual marketplace where publishers sell ad space to the advertisers, allowing advertisers to display their product ads on their website for more traffic and sales.

Yes, the application is free. You just have to install the app for your Shopify store, set up the ad campaign and get the ads running.

Our advanced targeting options help stores display their ads on other similarly themed online stores with similar interest customers who are in the mode to shop. So, the click-through-rate is higher and so does the quality of traffic to your store.

For now, AfterShip Traffic only support Shopify and Shopify Plus stores, but we are working on making it available for all the eCommerce platforms.